Modern dating can be likened to an obstacle course, especially over the last two years. From early pandemic days of virtual-only meetups to a lackluster sexy vax june to now fielding yet another COVID variant, singles haven’t caught a break. With a new year on the horizon, will that change?
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Landing in the sweet spot between the winter holiday season and Valentine’s Day, Dating Sunday – typically the first Sunday of the year – is when eager singles emerge from hibernation to swipe on dating apps in droves. The title contours back again to 2016, when apps took notice of the post-New Year’s Day frenzy. In 2020, Match’s chief dating expert Rachel DeAlto went so far as to call the day the “Very Plate of matchmaking applications.”